Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a ...
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Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.
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Add this copy of Global Marketing: Foreign Entry, Local Marketing, and to cart. $43.55, good condition, Sold by Book Words rated 3.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2008 by McGraw-Hill/Irwin.
Add this copy of Global Marketing: Foreign Entry, Local Marketing, and to cart. $76.64, very good condition, Sold by Book Words rated 3.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2008 by McGraw-Hill/Irwin.
Add this copy of Global Marketing: Foreign Entry, Local Marketing, and to cart. $14.26, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by McGraw-Hill.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 0071244549.
Add this copy of Global Marketing: Foreign Entry, Local Marketing, and to cart. $19.29, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Mcgraw-Hill Education.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780071244541.
Add this copy of Global Marketing: Foreign Entry, Local Marketing, and to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by McGraw-Hill/Irwin.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Global Marketing: Foreign Entry, Local Marketing, and to cart. $14.33, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Irwin McGraw-Hill.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 9780071169615.
Add this copy of Global Marketing: Foreign Entry, Local Marketing and to cart. $19.33, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Mcgraw-Hill Education (Ise Editions).
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 9780071169615.
Add this copy of Global Marketing: Foreign Entry, Local Marketing and to cart. $19.33, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Mcgraw-Hill Education (Ise Editions).
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780071169615.
Add this copy of Global Marketing: Foreign Entry, Local Marketing & to cart. $8.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1999 by McGraw-Hill.
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Very Good Condition. Some highlighting. More on J skid Multiple copies available this title. Quantity Available: 15. ISBN: 0073658634. ISBN/EAN: 9780073658636. Pictures of this item not already displayed here available upon request. Inventory No: 1560723372.
Add this copy of Global Marketing: Foreign Entry, Local Marketing and to cart. $16.38, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by Mcgraw-Hill Education (Ise Editions).
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780071144025.
