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Global Marketing: A Decision-Oriented Approach

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Global Marketing: A decision-oriented approach - Hollensen, Svend
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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.

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Global Marketing: A decision-oriented approach 2010, Pearson Education Limited

ISBN-13: 9780273726227

5th edition

Paperback

Global Marketing: A Decision-Oriented Approach 2007, Prentice Hall

ISBN-13: 9780273706786

4th edition

Trade paperback