Ranked among the best marketing management books in the world by Domendos.com This updated and extended 3 rd edition of this bestseller, chosen by Domendos.com as one of the best marketing management books in the world, provides a comprehensive introduction to marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the ...
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Ranked among the best marketing management books in the world by Domendos.com This updated and extended 3 rd edition of this bestseller, chosen by Domendos.com as one of the best marketing management books in the world, provides a comprehensive introduction to marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations. In addition, the book not only integrates all relevant aspects of strategic and operative marketing, but also structures them using the marketing management process in such a way that both students and practitioners get a comprehensive and holistic overview of how everything fits together. Consequently, this textbook continues to set a benchmark for achievement in marketing and strategic marketing management guides. 'The dynamic and global competitive landscape requires marketing professionals who have a thorough knowledge of marketing principles coupled with strong creative skills. This book provides excellent coverage of these principles and serves as a great resource for marketing students and young professionals everywhere.' Christoph Schweizer, Managing Director, TraveKom GmbH 'This exciting textbook provides a concise introduction to the theory and practice of Marketing in the 21 st century. It is systematically structured according to the marketing management process and written in a clear, lively and practical style. Highly recommended to marketing students, educators and marketing managers everywhere.' Prof. Dr. Marko Sarstedt, Chair of Marketing, Otto-von-Guericke-Universit???t Magdeburg, Germany The authors Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank. Marc Opresnik is a distinguished Professor of Marketing at the Technische Hochschule L???beck and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world's most renowned marketing, management and negotiation experts.
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Add this copy of Marketing: Principles and Practice: A management to cart. $28.46, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Independently Published.
Add this copy of Marketing: Principles and Practice: a Management to cart. $29.02, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Independently published.
Add this copy of Marketing: Principles and Practice: A management to cart. $38.36, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Independently Published.
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Fine. Trade paperback (US). Glued binding. 574 p. Opresnik Management Guides, 54. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing: Principles and Practice: A management to cart. $38.75, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Independently Published.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 574 p. Opresnik Management Guides, 54. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Marketing: Principles and Practice: a Management to cart. $39.48, new condition, Sold by Just one more Chapter rated 5.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2024 by Independently published.
