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Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment

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Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment - Post, Richard S, and Post, Penelope N, and Malloy, Larry (Foreword by)
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Does your management strategy protect your brand? Who will be the new global business leaders? This text presents a blueprint for protecting the core revenue-related assets of your company - brand, product, and information - in the global marketplace.

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    • Title: Global Brand Integrity Management by Post, Richard S.; Post, Penelope N.
    • Publisher: McGraw-Hill Professional
    • Print ISBN: 9780071494441, 0071494448
    • eText ISBN: 9780071494441
    • Edition: 2007 1st edition
    • Format: PDF eBook
    $33.96
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