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Getting Started with Business Analytics: Insightful Decision-Making

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Getting Started with Business Analytics: Insightful Decision-Making - Hardoon, David Roi, and Shmueli, Galit
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Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts and terminologies and give many examples of real-world applications. The first part of the book introduces business data and recent technologies that have promoted fact-based ...

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Getting Started with Business Analytics: Insightful Decision-Making 2013, Chapman & Hall/CRC

ISBN-13: 9781439896532

Hardcover