Geography and Tourism Marketing covers diverse geographical aspects of tourism marketing ranging from geographic segmentation of market segments to the issue of geographic scale of the destination area and the spatial behavior and requirements of tourists; from modern promotion channels such as the Internet to traditional ones such as brochures; and from a more theoretical contribution of the importance of the place concept in marketing to an applied overview of the usage of GIS in tourism marketing.
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Geography and Tourism Marketing covers diverse geographical aspects of tourism marketing ranging from geographic segmentation of market segments to the issue of geographic scale of the destination area and the spatial behavior and requirements of tourists; from modern promotion channels such as the Internet to traditional ones such as brochures; and from a more theoretical contribution of the importance of the place concept in marketing to an applied overview of the usage of GIS in tourism marketing.
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