Skip to main content alibris logo

Geography and Tourism Marketing

by

Write The First Customer Review
Geography and Tourism Marketing - Chon, Kaye Sung
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Geography and Tourism Marketing covers diverse geographical aspects of tourism marketing ranging from geographic segmentation of market segments to the issue of geographic scale of the destination area and the spatial behavior and requirements of tourists; from modern promotion channels such as the Internet to traditional ones such as brochures; and from a more theoretical contribution of the importance of the place concept in marketing to an applied overview of the usage of GIS in tourism marketing.

loading
Geography and Tourism Marketing 1997, Routledge, Oxford

ISBN-13: 9780789003362

Trade paperback

Geography and Tourism Marketing 1997, Routledge, Oxford

ISBN-13: 9780789003355

Hardcover