The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be ...
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The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
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Add this copy of Fundamentals of Mobile Marketing: Theories and to cart. $28.88, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2012 by Peter Lang Inc., International Academic Publishers.
Edition:
2012, Peter Lang Inc., International Academic Publishers
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2012
Language:
English
Alibris ID:
18162568997
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9781433115615.
Add this copy of Fundamentals of Mobile Marketing: Theories and to cart. $45.44, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2012 by Peter Lang Inc., International Academic Publishers.
Edition:
2012, Peter Lang Inc., International Academic Publishers
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2012
Language:
English
Alibris ID:
18147727308
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Add this copy of Fundamentals of Mobile Marketing to cart. $45.45, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2012 by Peter Lang Inc., International Academic Publishers.
Edition:
2012, Peter Lang Inc., International Academic Publishers
Add this copy of Fundamentals of Mobile Marketing; Theories and to cart. $54.22, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2012 by Peter Lang Inc., International Academic Publishers.
Edition:
2012, Peter Lang Inc., International Academic Publishers
Add this copy of Fundamentals of Mobile Marketing; Theories and to cart. $54.81, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2012 by Peter Lang Inc., International Academic Publishers.
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2012, Peter Lang Inc., International Academic Publishers
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2012, Peter Lang Inc., International Academic Publishers
Add this copy of Fundamentals of Mobile Marketing: Theories and to cart. $73.64, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2012 by Peter Lang Inc., International.
Edition:
2012, Peter Lang Inc., International Academic Publishers
