He negotiated the deal of a lifetime: the first Disney theme park in mainland China. In From the Mouse's House to the Penthouse , Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale. Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets. Crawford's decade in Asia ...
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He negotiated the deal of a lifetime: the first Disney theme park in mainland China. In From the Mouse's House to the Penthouse , Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale. Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets. Crawford's decade in Asia as an executive of two global brands taught him that humility works and ego doesn't. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company's objectives. From the Mouse's House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn't mean losing.
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Add this copy of From the Mouse's House to the Penthouse: What I Learned to cart. $4.00, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2023 by Lioncrest Publishing.
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New in New jacket. From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia (Paperback or Softback)
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Add this copy of From the Mouse's House to the Penthouse: What I Learned to cart. $21.22, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Lioncrest Publishing.