Add this copy of From Cliche to Ar to cart. $15.13, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1970 by Viking Books.
Add this copy of From Cliche to Ar to cart. $15.13, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1970 by Viking Books.
Add this copy of From Cliche to Ar to cart. $15.13, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1970 by Viking Books.
Add this copy of From Cliche to Ar to cart. $15.13, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1970 by Viking Books.
Add this copy of From Cliche to Archetype to cart. $49.95, very good condition, Sold by Last Exit Books rated 4.0 out of 5 stars, ships from Charlottesville, VA, UNITED STATES, published 1970 by The Viking Press.
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Seller's Description:
Very Good. Hardcover. 8vo. Published by The Viking Press, New York. 1970. 213 pgs. First Edition/First Printing. DJ has light shelf-wear present to the DJ extremities. Bound in cloth boards with titles present to the spine and front board. Boards have light shelf-wear present to the extremities. No ownership marks present. Text is clean and free of marks. Binding tight and solid. Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliche to Archetype. In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum--cliche and archetype. Every culture now rides on the back of every other culture. In these pages, readers learn how to look at stale cliches with fresh eyes, as artists do, and discover that cliches provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliche and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. The present work reprises themes from  Understanding Media, such as old media becoming the content of new media, and identifies for the first time the typical effect of a new technology retrieving an older form of technology. In this new and redesigned publication of McLuhan's neglected masterpiece, editor  W. Terrence Gordon provides a richer reading with concise chapter introductions. E-171; 20 X 20 X 20 inches; 213 pages.
