This is the devastating book which first established Marshall McLuhan's reputation as the foremost (and the wittiest) critic of modern mass communications. The Mechanical Bride is vintage McLuhan -- so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and ...
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This is the devastating book which first established Marshall McLuhan's reputation as the foremost (and the wittiest) critic of modern mass communications. The Mechanical Bride is vintage McLuhan -- so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.
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Add this copy of The Mechanical Bride: Folklore of Industrial Man to cart. $50.00, very good condition, Sold by The Chatham Bookseller rated 3.0 out of 5 stars, ships from Madison, NJ, UNITED STATES, published 1967 by Beacon Press.
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Seller's Description:
Very Good. 8" x 10" 157pp. Edgewear to covers, but image and titles remain vivid. Toning to back panel, faint stain to upper front corner of back panel. Page ends show toning, but the pages themselves are bright, clean and unmarked. Nice second printing of McLuhan's volume of essays, in which he applies his critical analysis to selected advertisements and articles. A standard-bearer for much later cultural criticism, McLuhan's method here remains noteworthy nearly sixty years after this edition, and more than 70 years after the original hardcover publication, circa 1951.
Add this copy of The Mechanical Bride: Folklore of Industrial Man to cart. $58.50, good condition, Sold by Pistil Books Online rated 3.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 1968 by Beacon Press.
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Seller's Description:
Good. Media A clean, unmarked book with a tight binding. Wear, small tears and creases to cover. 8"w x 10"h. 158 pages. Black and white illustrations. Third printing.
Add this copy of The Mechanical Bride: Folklore of Industrial Man to cart. $63.16, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1967 by Routledge & Kegan Paul Books.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 0710028725.
Add this copy of The Mechanical Bride: Folklore of Industrial Man to cart. $65.01, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Gingko Pr Inc.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Mechanical Bride: Folklore of Industrial Man to cart. $70.00, fair condition, Sold by Sequitur Books rated 5.0 out of 5 stars, ships from Boonsboro, MD, UNITED STATES, published 1951 by Vanguard Press.
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Seller's Description:
Fair. Size: 10x8x0; [Interesting provenance, previously owned by Larry McMurtry. ] Bound in publisher's cloth. Hardcover. No dust jacket. Poor binding. Boards splitting from text block. Tears to spine with loss. Signature of McMurtry (1965) on front end page. Sold with all faults. 157 p., illustrations, 28 cm. Larry McMurtry was a prolific novelist and screenwriter who demythologized the American West with his unromantic depictions of life on the 19th-century frontier and in contemporary small-town Texas.
Add this copy of The Mechanical Bride: Folklore of Industrial Man to cart. $89.97, good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 1951 by Vanguard Press.
Add this copy of The Mechanical Bride: Folklore of Industrial Man to cart. $89.97, good condition, Sold by Fables Books rated 5.0 out of 5 stars, ships from Goshen, IN, UNITED STATES, published 1951 by Vanguard Press.
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Seller's Description:
Good. Name written on the front flyleaf page. Some shelf storage or usage wear present. The binding is tight and all pages are present. Foxing present on the page edges and endpapers. Includes dustjacket with wear and tearing along the edges. The pages appear unmarked. Pictures available upon request. Individually inspected by Shay. Thanks for supporting an independent bookseller!
Add this copy of The Mechanical Bride: Folklore of Industrial Man to cart. $107.96, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Gingko Press.
Add this copy of The Mechanical Bride: Folklore of Industrial Man to cart. $120.29, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2002 by Gingko Pr Inc.
Add this copy of The Mechanical Bride: Folklore of Industrial Man to cart. $123.87, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by Gingko Pr Inc.
