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Friction: The Untapped Force That Can Be Your Most Powerful Advantage

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Friction: The Untapped Force That Can Be Your Most Powerful Advantage - Dooley, Roger
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"In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China's GDP exceeding India's by $82 trillion over the span of just three decades. If you're a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of 'friction ...

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Friction: The Untapped Force That Can Be Your Most Powerful Advantage 2019, McGraw-Hill Companies

ISBN-13: 9781260135695

Hardcover