Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.
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Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter.
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Add this copy of Freud on Madison Avenue: Motivation Research and to cart. $6.24, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2010 by University of Pennsylvania Press.
Add this copy of Freud on Madison Avenue: Motivation Research and to cart. $6.24, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by University of Pennsylvania Press.
Add this copy of Freud on Madison Avenue: Motivation Research and to cart. $6.24, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by University of Pennsylvania Press.
Add this copy of Freud on Madison Avenue: Motivation Research and to cart. $9.73, fair condition, Sold by Warriors SG rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2013 by University of Pennsylvania Press.
Add this copy of Freud on Madison Avenue: Motivation Research and to cart. $10.24, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by University of Pennsylvania Press.
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Add this copy of Freud on Madison Avenue: Motivation Research and to cart. $15.16, good condition, Sold by SouthCampBooks rated 4.0 out of 5 stars, ships from Ashfield, MA, UNITED STATES, published 2010 by University of Pennsylvania Press.
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Good. Several ink marks in margins, no writing/marks in text itself. Otherwise, a nice, clean, book with tight binding, no creased pages and VG jacket. Fast shipping.
Add this copy of Freud on Madison Avenue: Motivation Research and to cart. $23.40, new condition, Sold by Warriors SG rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2013 by University of Pennsylvania Press.
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