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Franchising and Licensing: Two Ways to Build Your Business

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Franchising and Licensing: Two Ways to Build Your Business - Sherman, Andrew J
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This is a comprehensive guide to setting up and running a franchise or licensing operation, with particular emphasis on how to use these two techniques as powerful business growth strategies.

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Franchising and Licensing: Two Ways to Build Your Business 1999, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814404508

2nd edition

Hardcover

Franchising and Licensing: Two Ways to Build Your Business 1991, Amacom, New York, NY

ISBN-13: 9780814450246

Hardcover