The Focused Interview: A Manual of Problems and Procedures

Reissue of a seminal 1956 work which outlined techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. A new introduction traces the diffusion of Merton's technique from sociology to other fields, including psychology, and market research. Read More

Reissue of a seminal 1956 work which outlined techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. A new introduction traces the diffusion of Merton's technique from sociology to other fields, including psychology, and market research. Read Less

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