"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist, the other a millennial medical student. But both noticed that the kind ...
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"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist, the other a millennial medical student. But both noticed that the kind of enthusiasm they once reserved for pleasures like the Grateful Dead (David) and Harry Potter (Reiko) now extends to all sorts of companies and organizations. So they teamed up to explore a big question: Why do some brands, even in supposedly boring categories like car insurance and enterprise software, attract not just customers but raving fans? The key is creating what they call a "fanocracy" - an organization that puts the needs and wishes of fans ahead of every other priority. It can be scary, at first, to focus on intangibles like community, generosity, and fun, rather than squeezing every penny from each interaction. But those who apply the strategies in Fanocracy are more likely to dominate their categories. And beyond the financial benefits, fanocracies spread more joy and inspiration to the world at large"--
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Add this copy of Fanocracy: Turning Fans Into Customers and Customers to cart. $0.99, good condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2020 by Portfolio.
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Good. Minimal signs of wear. Corners and cover may show wear. May contain highlighting and or writing. May be missing dust jacket. May not include supplemental materials. May be a former library book.
Add this copy of Fanocracy: Turning Fans Into Customers and Customers to cart. $0.99, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2020 by Portfolio.
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Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
Add this copy of Fanocracy: Turning Fans Into Customers and Customers to cart. $1.99, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2020 by Portfolio.
Add this copy of Fanocracy: Turning Fans Into Customers and Customers to cart. $1.99, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2020 by Portfolio.
Add this copy of Fanocracy: Turning Fans Into Customers and Customers to cart. $1.99, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2020 by Portfolio.
Add this copy of Fanocracy: Turning Fans Into Customers and Customers to cart. $1.99, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2020 by Portfolio.
Add this copy of Fanocracy: Turning Fans Into Customers and Customers to cart. $1.99, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2020 by Portfolio.
Add this copy of Fanocracy: Turning Fans Into Customers and Customers to cart. $1.99, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2020 by Portfolio.
Add this copy of Fanocracy: Turning Fans Into Customers and Customers to cart. $2.00, good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2020 by Portfolio.
Add this copy of Fanocracy: Turning Fans Into Customers and Customers to cart. $2.85, very good condition, Sold by GW Spokane Books rated 5.0 out of 5 stars, ships from Spokane, WA, UNITED STATES, published 2020 by Portfolio.
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Very good. Condition Good: Book is used and in good condition with some wear from use. This may include stickers on cover, wear to dustcover/missing dustcover, inside cover, spine, slight curled corners, stains, and wear to the fore edge. All orders ship via UPS Mail Innovations. Shipping can take up to 14 business days from first scan to be delivered.