Presenting a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects, social media expert David Lee King goes beyond Facebook and Twitter to demonstrate how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. Suggesting myriad ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and ...
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Presenting a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects, social media expert David Lee King goes beyond Facebook and Twitter to demonstrate how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. Suggesting myriad ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services, King uses real-world examples to illustrate the dos and don'ts of using social media. The book covers topics including responding to criticism, listening to consumers, creating an approachable tone, and designing a human-centered site, as well as explaining all the critical components of any effective customer-engagement strategy.
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Add this copy of Face2face: Using Facebook, Twitter, and Other Social to cart. $5.00, very good condition, Sold by Inga's Original Choices rated 4.0 out of 5 stars, ships from Piggott, AR, UNITED STATES, published 2012 by Information Today, Inc..
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Seller's Description:
Near Fine- Ex-Library. 8vo-over 7¾"-9¾" tall. A stock image [photo] is an accurate representation of the listed book's cover design. Textblock pages [194 including index] clean, unmarked, binding tight and square. Covers clean, colors bright, minor edge wear, no spine creases. Just a few ex-libri markings, a very nice and clean copy, ffep missing. Media Mail, Priority & most international shipping include free tracking information. Every book listed is located in my smoke free and climate controlled shop. All are inspected by me and will have qualities and/or flaws described.
Add this copy of Face2face: Using Facebook, Twitter, and Other Social to cart. $6.11, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2012 by Information Today.
Add this copy of Face2face: Using Facebook, Twitter, and Other Social to cart. $33.53, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by CyberAge Books.