This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, ...
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This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.
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Add this copy of Explaining Buyer Behavior: Central Concepts and to cart. $29.32, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1992 by Oxford University Press, USA.
Add this copy of Explaining Buyer Behavior: Central Concepts and to cart. $42.81, very good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 1992 by Oxford University Press, USA.
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Very good. Pages are clean! The dust jacket is in rough shape, shows significant wear. This is a hardcover copy The binding is tight and in great condition Fast Shipping-Each order powers our free bookstore in Chicago and sending books to Africa!
Add this copy of Explaining Buyer Behavior Central Concepts and to cart. $50.37, new condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 1992 by Oxford University Press, USA.
Add this copy of Explaining Buyer Behavior to cart. $69.21, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1992 by Clarendon Press.
Add this copy of Explaining Buyer Behavior Central Concepts and to cart. $77.63, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 1992 by Oxford University Press, USA.
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Add this copy of Explaining Buyer Behavior Central Concepts and to cart. $94.60, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1992 by Oxford University Press, USA.
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Textual tables. Minor rubbing, VG., dustwrapper. 24x16cm, (4), 385 pp. Contents: Marketing Management & the Behavioral Sciences; Explanation; Causal Explanation; Causal Temporal Modes of Explanation; Teleological Explanation: Goal Ascription, Reasons, & the Rationality Principle; Teleological Explanation: Function Ascription; Explanatory Systems of Psychology; Explanatory Systems of Sociology; Emotion: A Multidisciplinary Approach; Understanding Consumer Actions Using Social Science Sensitizing Concepts; Philosophical Controversies Underlying Explanatory Systems & Methodologies; Research Methodology; Choosing Explanatory Theory: Recent Controversies in the Philosophy of Science.
Add this copy of Explaining Buyer Behavior: Central Concepts and to cart. $106.30, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1992 by Oxford University Press.