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Experiential Retailing: Concepts and Strategies That Sell

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Experiential Retailing: Concepts and Strategies That Sell - Sullivan, Pauline, and Kim, Youn-Kyung, and Forney, Judith
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Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

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Experiential Retailing: Concepts and Strategies That Sell 2020, Fairchild Books, New York

ISBN-13: 9781501364150

Trade paperback

Experiential Retailing: Concepts and Strategies That Sell 2007, Fairchild Books, New York

ISBN-13: 9781563673993

Hardcover