Essentials of Marketing pioneered an innovative structure-using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical ...
Read More
Essentials of Marketing pioneered an innovative structure-using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like services, international marketing, big data, social media, ethics, and more are integrated throughout the text. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, updated and brand new cases, and completely updated instructor supplements.
Read Less
Add this copy of Essentials of Marketing-Connect Access-(17th Edition) to cart. $9.60, new condition, Sold by A_TeamBooks rated 4.0 out of 5 stars, ships from Conway, AR, UNITED STATES, published by McGraw Hill Books.
Add this copy of Essentials of Marketing-Connect Access-(17th Edition) to cart. $15.98, new condition, Sold by BOOKS2GO rated 5.0 out of 5 stars, ships from COLUMBIA, SC, UNITED STATES, published by McGraw Hill Books.
Add this copy of Essentials of Marketing to cart. $27.53, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2007 by McGraw-Hill.
Add this copy of Essentials of Marketing to cart. $29.48, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2018 by McGraw Hill.
Add this copy of Essentials of Marketing to cart. $34.75, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2018 by McGraw-Hill Education.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of Essentials of Marketing to cart. $34.75, fair condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2018 by McGraw-Hill Education.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of Essentials of Marketing to cart. $34.97, fair condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2018 by McGraw-Hill Education.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of Loose-Leaf Essentials of Marketing to cart. $82.42, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2011 by McGraw-Hill/Irwin.
Add this copy of Essentials of Marketing to cart. $88.00, good condition, Sold by Dotcom liquidators / dc1 rated 4.0 out of 5 stars, ships from Fort Worth, TX, UNITED STATES, published 2021 by McGraw-Hill Education.
![Perreault, Jr. ] Basic Marketing ] 2005 ] 15](https://www1.alibris-static.com/perreault-jr-basic-marketing-2005-15/isbn/9780072525236.gif)
