Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, 12/e, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.
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Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, 12/e, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.
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Add this copy of Essentials of Marketing 18th Edition to cart. $55.90, new condition, Sold by Express_Books rated 5.0 out of 5 stars, ships from Lakewood, NJ, UNITED STATES, published 2023 by McGraw Hill LLC.
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New in new dust jacket. International Edition, Paperback, Global Edition, Brand New, Printed on high quality paper, ISBN and Cover image may differ, Contents Similar to US Edition, No CD/Access code. SAVE HUGE ON MONEY. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
Add this copy of Essentials of Marketing: A Marketing Strategy Planning to cart. $98.67, new condition, Sold by GreenGlobe rated 4.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2023 by McGraw Hill LLC.
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New in very good dust jacket. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition.
Add this copy of Essentials of Marketing: a Marketing Strategy Planning to cart. $135.24, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2023 by McGraw Hill LLC.
Add this copy of Essentials of Marketing-Looseleaf-Standalone Book to cart. $223.11, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2016 by McGraw-Hill Education.
Add this copy of Essentials of Marketing-Looseleaf-Standalone Book to cart. $227.96, good condition, Sold by Book Words rated 3.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2016 by McGraw-Hill Education.
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Add this copy of Essentials of Marketing a Marketing Strategy Planning to cart. $86.75, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2015 by McGraw Hill.
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Very Good Condition. Text appears to be clean. Light shelf and corner ware. Spine is in very good condition. 717 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0077861043. ISBN/EAN: 9780077861049. Pictures of this item not already displayed here available upon request. Inventory No: 1561051527.
Great reference, plenty of marketing examples, great source of information. Recommend this book to all students entering marketing. Given a ficticious company, my marketing team was able to bring a proposed product to market using the 4p's price, product, promotion & place, and the SWOT analysis of our company and that of our competitors. This is an Excellent reference.
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