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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)

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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) - Babin, Barry, and Zikmund, William
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ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips readers with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest ...

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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) 2015, South-Western College Publishing, Florence

ISBN-13: 9781305263475

6th edition

Unknown binding