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Entering & Succeeding in Emerging Countries: Marketing to the Forgotten Majority

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Entering & Succeeding in Emerging Countries: Marketing to the Forgotten Majority - Samli, A Coskun
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An expert in marketing in developing countries, the author equips readers with proven techniques and practices to uncover and realise profitable opportunities. He offers insight into initiating your global strategy, determining the best way to enter the market, monitoring results and much more.

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Entering & Succeeding in Emerging Countries: Marketing to the Forgotten Majority 2003, South Western Educational Publishing

ISBN-13: 9780538726986

Hardcover