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Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative

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Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative - Iannarino, Anthony
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"This guidebook offers unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, ideally combining ethics and tactics to help place you in a position where your strengths can be fully utilized. [It] suggests putting yourself in a 'one-up' position, where you, as the salesperson, come to a client in a position of authority and strength, where you yourself are qualified to ...

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