A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
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Add this copy of Elite China: Luxury Consumer Behavior in China to cart. $1.99, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2008 by Wiley & Sons, Incorporated, John.
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Seller's Description:
Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
Add this copy of Elite China: Luxury Consumer Behavior in China to cart. $5.38, like new condition, Sold by EBOOKSNORTHSHORE rated 5.0 out of 5 stars, ships from Mandeville, LA, UNITED STATES, published 2008 by Wiley.
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Seller's Description:
Like New. Size: 97x11x144; Excellent Trade PB: NO page markings, Very Clean, Tight spine, Very light shelf edge wear. Most intl arrive 4-10 business days. Choose Expedited or 2 day for faster delivery.
Add this copy of Elite China: Luxury Consumer Behavior in China to cart. $5.96, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Wiley.
Add this copy of Elite China: Luxury Consumer Behavior in China to cart. $5.96, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Wiley.
Add this copy of Elite China: Luxury Consumer Behavior in China to cart. $33.05, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Wiley.