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E-Commerce 2017, Global Edition - Laudon, Kenneth C., and Traver, Carol Guercio
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Understanding the Vast and Expanding Field of E-commerce Laudon's E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing ...

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E-Commerce 2017, Global Edition 2017, Pearson Education Limited

ISBN-13: 9781292211688

13th edition

Paperback