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E-Commerce Essentials - Laudon, Kenneth C., and Traver, Carol Guercio
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Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.

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E-Commerce Essentials 2013, Pearson, Upper Saddle River

ISBN-13: 9780133544985

Paperback