This practical, hands-on guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively, measure and control what until now has been considered the intangible side of business. Areas covered include: how to recognize the seven red flags of Marketing Dis-Integration; the 10 strategic drivers of IM; how to use Mission Marketing to achieve corporate goals; how to manage a brand's total communication package; and 20 ...
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This practical, hands-on guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively, measure and control what until now has been considered the intangible side of business. Areas covered include: how to recognize the seven red flags of Marketing Dis-Integration; the 10 strategic drivers of IM; how to use Mission Marketing to achieve corporate goals; how to manage a brand's total communication package; and 20 tough questions to ask when looking for an IM agency.
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Add this copy of Driving Brand Value: Using Integrated Marketing to to cart. $1.99, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1997 by McGraw-Hill Companies.
Add this copy of Driving Brand Value: Using Integrated Marketing to to cart. $13.01, good condition, Sold by Reliant Bookstore rated 1.0 out of 5 stars, ships from El Dorado, KS, UNITED STATES, published 1997 by McGraw-Hill Companies.
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Good. The cover has visible markings and wear. This book has small watermarks on cover. The dust jacket is missing. The pages show normal wear and tear. This book is signed by the author! May have varying covers. Fast Shipping-Mailed in plastic mailer!
Add this copy of Driving Brand Value: Using Integrated Marketing to to cart. $13.95, very good condition, Sold by Dorothy Meyer-Bookseller rated 5.0 out of 5 stars, ships from Batavia, IL, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of Driving Brand Value: Using Integrated Marketing to to cart. $32.82, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of Driving Brand Value: Using Integrated Marketing to to cart. $101.15, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1997 by McGraw-Hill.
