Parker shows why "doing the right thing" is the most powerful rule for business success. Using the example of Southwest Airlines after 9/11--no layoffs, no pay cuts, and no-penalty, no-questions-asked refunds--Parker discusses the essential principles of respect and trust that can make any company strong.
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Parker shows why "doing the right thing" is the most powerful rule for business success. Using the example of Southwest Airlines after 9/11--no layoffs, no pay cuts, and no-penalty, no-questions-asked refunds--Parker discusses the essential principles of respect and trust that can make any company strong.
Read Less