An engaging, accessible history of the focus group, looking at its origins in early European socialism, its subsequent use by Madison Avenue, and its employment today in consumer marketing and politics. Brimful of compelling anecdotes, and colorful first-hand reporting, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.
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An engaging, accessible history of the focus group, looking at its origins in early European socialism, its subsequent use by Madison Avenue, and its employment today in consumer marketing and politics. Brimful of compelling anecdotes, and colorful first-hand reporting, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.
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Add this copy of Divining Desire: Focus Groups and the Culture of to cart. $6.50, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2018 by OR Books.
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