Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system ...
Read More
Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! * Prioritize-because you can't measure, listen to, and analyze everything * Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors * Measure real social media ROI: sales, leads, and customer satisfaction * Track the performance of all paid, earned, and owned social media channels * Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR * Start optimizing web and social content in real time * Implement advanced tools, processes, and algorithms for accurately measuring influence * Integrate paid and social data to drive more value from both * Make the most of surveys, focus groups, and offline research synergies * Focus new marketing and social media investments where they'll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company
Read Less
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $2.42, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2018 by Que.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $3.01, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Que.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $3.01, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2013 by Que.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $3.01, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2013 by Que.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2018 by Que Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2013 by Que Pub.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $6.09, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2018 by Que Publishing.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $8.49, good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2018 by Que.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $9.52, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2018 by Que Publishing.
