From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide you with the tools you need--model formats, checklists, and boilerplate documents--to implement ...
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From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide you with the tools you need--model formats, checklists, and boilerplate documents--to implement those tasks quickly, accurately, and effectively to your business. "Developing Successful Marketing Strategies" is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level. Filled with worksheets, forms, and tables for you to complete, "Developing Successful Marketing Strategies" is step- and action-oriented, perfect for beginning marketers, small business owners, and entrepreneurs. About the Author David Parmerlee is a marketer with more than twenty years of experience at such companies as Anheuser-Busch, Pitney Bowes, Ernst & Young, and Bank One. He resides in Indianapolis, Indiana
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Add this copy of Developing Successful Marketing Strategies (Ama to cart. $39.71, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Ntc Business Books.
Add this copy of Developing Successful Marketing Strategies (Ama to cart. $666.67, very good condition, Sold by Goodwill of Silicon Valley rated 4.0 out of 5 stars, ships from San Jose, CA, UNITED STATES, published 2000 by Ntc Business Books.
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Seller's Description:
Supports Goodwill of Silicon Valley job training programs. The cover and pages are in very good condition! The cover and any other included accessories are also in very good condition showing some minor use. The spine is straight there are no rips tears or creases on the cover or the pages.