This conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? The book explains data mining, traditional methods, data-adaptive methods and applications in business and ...
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This conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? The book explains data mining, traditional methods, data-adaptive methods and applications in business and marketing with business cases and provides lists of tables, figures and exhibits. For Managers and Analysts.
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Add this copy of Data and Text Mining: a Business Applications Approach to cart. $0.99, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2004 by Pearson.
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Add this copy of Data and Text Mining: a Business Applications Approach to cart. $2.33, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by Pearson.
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This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Add this copy of Data and Text Mining: a Business Applications Approach to cart. $3.65, very good condition, Sold by JR Books rated 4.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2004 by Pearson.
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Add this copy of Data and Text Mining: a Business Applications Approach to cart. $76.86, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Pearson.
