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Customher Experience: The Importance of Tailoring Your Brand Experience to the Female Consumer

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CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Consumer - Mares, Katie
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The Buying Power of Women Although the female movement is interwoven into our social world and people preach "girl power," brand experience expert Katie Mares has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating "interaction" so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also ...

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CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Consumer 2023, Greenleaf Book Group Press

ISBN-13: 9798886450262

Hardcover