The retail banking sector is undergoing wide sweeping changes due to heightened competition and the initiation of modern technology. Now the customers have become more aware than they were in the past and as a result are continuously looking for better quality of services from their retail banks that can provide them with satisfaction. This book helps in the identification of the relationship dimensions that are responsible for satisfying the customers and also enables in the assessment of the influencing power of these ...
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The retail banking sector is undergoing wide sweeping changes due to heightened competition and the initiation of modern technology. Now the customers have become more aware than they were in the past and as a result are continuously looking for better quality of services from their retail banks that can provide them with satisfaction. This book helps in the identification of the relationship dimensions that are responsible for satisfying the customers and also enables in the assessment of the influencing power of these factors. This in turn would help in the enhancement of the relationship between the retail banks and their customers, and thus aid the decision makers of these banks to identify the major factors that determine the satisfaction of the customers. This book has put forward a number of implications that have a practical relevance for those bank managers who seek to identify the levels and factors of satisfaction of their customers. Managers can also be benefited because of the identification of the hierarchical importance of these factors. Apart from professionals the analysis should also be beneficial for researchers and academicians as well as students of marketing.
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Add this copy of Customer Satisfaction and Retail Banking to cart. $45.46, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2011 by LAP Lambert Academic Publishing.
Add this copy of Customer Satisfaction and Retail Banking to cart. $70.01, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2011 by LAP Lambert Academic Publishing.
Add this copy of Customer Satisfaction and Retail Banking: an Indian to cart. $108.32, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2011 by LAP LAMBERT Academic Publishin.