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Customer Relationship Management in Electronic Markets

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Customer Relationship Management in Electronic Markets - Iyer, Gopalkrishnan R, and Bejou, David
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Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Designed for customer service workers, managers, consultants, corporate trainers, and marketing students, this valuable tool can help you with Web sites, e-mails, ...

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Customer Relationship Management in Electronic Markets 2004, Routledge, Oxford

ISBN-13: 9780789019448

Hardcover

Customer Relationship Management in Electronic Markets 2004, Routledge, Oxford

ISBN-13: 9780789019455

Trade paperback