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Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus

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Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus - Colomo-Palacios, Ricardo (Editor), and Varajćo, Joćo (Editor), and Soto-Acosta, Pedro (Editor)
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Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields. Providing a forum for the exchange of research ideas and practices, this book is a reference convergence point for professionals, managers, and researchers in the CRM field together with IT professionals. It also aims to explore the opportunities and challenges confronting organizations in the light of ...

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Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus 2011, Business Science Reference, Hershey

ISBN-13: 9781613500446

Hardcover