Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value. Through case studies, real-world examples, ...
Read More
Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value. Through case studies, real-world examples, and research-based frameworks, readers gain a deep understanding of how to tailor CRM strategies to align with evolving customer expectations and market dynamics. Ideal for business students, managers, and CRM professionals, this book provides the essential tools to optimize customer engagement, predict customer behavior, and leverage CRM technology to maintain a competitive edge. Unlock the potential of CRM to revolutionize your approach to customer management and strengthen brand loyalty in an increasingly digital and customer-centric marketplace.
Read Less
Add this copy of Customer Relationship Management to cart. $60.35, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2024 by Vibrant Publishers.
Add this copy of Customer Relationship Management to cart. $70.05, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Vibrant Publishers.
Add this copy of Customer Relationship Management to cart. $85.62, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Vibrant Publishers.
Add this copy of Customer Relationship Management to cart. $94.57, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2024 by Vibrant Publishers.
Add this copy of Customer Relationship Management to cart. $94.75, new condition, Sold by Just one more Chapter, ships from Miramar, FL, UNITED STATES, published 2024 by Vibrant Publishers.
Add this copy of Customer Relationship Management to cart. $106.06, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2024 by Vibrant Publishers.
Add this copy of Customer Relationship Management (Legend in Marketing) to cart. $116.28, new condition, Sold by Just one more Chapter, ships from Miramar, FL, UNITED STATES, published 2024 by Vibrant Publishers.
Add this copy of Customer Relationship Management to cart. $125.94, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2024 by Vibrant Publishers.
