Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Read More

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $77.00 (Expires Aug 07, 2025) 365 Day Rental: $91.00 (Expires Feb 08, 2026) Buy eBook Lifetime Access: $140.00 Title: Customer Relationship Management by Roger J. Baran; Robert J. Galka Publisher: Taylor & Francis Print ISBN: 9781138919518, 1138919519 eText ISBN: 9781317419327 Edition: 2016 2nd edition Format: EPUB eBook	$77.00 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ