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Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management

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Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management - McKercher, Bob, and Du Cros, Hilary
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Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. The book presents a model for a working partnership between the two sides that offers with mutual benefits, integrating management theory and practice from both disciplines. To ...

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Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management 2002, Routledge, Oxford

ISBN-13: 9780789011053

Hardcover

Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management 2002, Routledge, Oxford

ISBN-13: 9780789011060

Trade paperback