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Crm: Redefining Customer Relationship Management

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Crm: Redefining Customer Relationship Management - Peel, Jeffrey, and Gancarz, Mike
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In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand ...

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Crm: Redefining Customer Relationship Management 2002, Digital Press, Amsterdam, Netherlands

ISBN-13: 9781555582630

Hardcover