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Critical Marketing: Issues in Contemporary Marketing

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Critical Marketing: Issues in Contemporary Marketing - Tadajewski, Mark (Editor), and Brownlie, Douglas (Editor)
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Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential ...

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Critical Marketing: Issues in Contemporary Marketing 2008, Wiley, Chichester, England

ISBN-13: 9780470511985

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