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Creativity and Strategic Innovation Management

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Creativity and Strategic Innovation Management - Goodman, Malcolm
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Many organizations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understanding the causes of these changes is essential if organizations are to fashion suitable management responses. In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change. Increased understanding of the concepts of business creativity and strategic ...

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Creativity and Strategic Innovation Management 2012, Routledge, London

ISBN-13: 9780415663540

Hardcover

Creativity and Strategic Innovation Management 2012, Routledge, London

ISBN-13: 9780415663557

Trade paperback