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Creative Management - Goodman, Malcolm
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KEY BENEFIT"This innovative volume in creative management is carefully structured to take the student from familiar territory, traditional and historical management responses to external stimuli, through to less familiar territory i.e. creative management responses, required during turbulent times of change and to maintain competitive advantage. Uses a wide variety of exercises to encourage the practice of creative thinking and action. Concentrates on the application and harnessing of creativity in an organization. MBA ...

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Creative Management 1995, Prentice Hall PTR, London, England

ISBN-13: 9780133120592

Trade paperback