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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires

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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires - Aaker, David
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Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories to energize readers, gain visibility, persuade audiences, and inspire action.

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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires 2018, Morgan James Publishing

ISBN-13: 9781683506119

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