Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence-lighting the valuable customer Use journey that was formerly dark. How will you succeed when your markets get platform-crowded? Three senior advisers to the world's ...
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Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence-lighting the valuable customer Use journey that was formerly dark. How will you succeed when your markets get platform-crowded? Three senior advisers to the world's leading technology companies reveal how to win through platforms when every competitor has one. Winning Through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It's a treasure trove of 24 proven platform strategies-such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act. This game-changing playbook will teach you how to: Revitalize your business through strategic use of platforms Design platforms that are compelling to customers and hard for competitors to match Accelerate in-market growth through brand-and-demand excellence that spans your customer's entire platform journey Innovate in high-impact benefit areas to differentiate your platform Elevate your customer's personal platform experience Transform your enterprise and operations to drive superior performance Every CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win. Learn the platform playbook. Find and apply your plays. This book forms part of the American Marketing Association (AMA) leadership series.
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Add this copy of Winning Through Platforms: How to Succeed When Every to cart. $25.48, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Emerald Publishing Limited.
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Fine. American Marketing Association . Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Winning Through Platforms: How to Succeed When Every to cart. $25.74, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Emerald Publishing Limited.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. American Marketing Association . Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Winning Through Platforms: How to Succeed When Every to cart. $25.75, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Emerald Publishing Limited.
Add this copy of Winning Through Platforms to cart. $31.02, new condition, Sold by Blackwell's rated 3.0 out of 5 stars, ships from Gloucester, GLOUCESTERSHIRE, UNITED KINGDOM, published 2023 by Emerald Publishing Limited.
