Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this ...
Read More
Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness.
Read Less
Add this copy of Crafting White Paper 2.0: Designing Information for to cart. $2.10, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2010 by Lulu. com.
Add this copy of Crafting White Paper 2.0: Designing Information for to cart. $2.10, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by Lulu. com.
Add this copy of Crafting White Paper 2.0: Designing Information for to cart. $2.10, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Lulu. com.
Add this copy of Crafting White Paper 2.0: Designing Information for to cart. $2.17, good condition, Sold by Zoom Books Company rated 5.0 out of 5 stars, ships from Lynden, WA, UNITED STATES, published 2010 by Lulu. com.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Book is in good condition and may contain underlining or highlighting and minimal wear. The book can also include library labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and fast customer support.
Add this copy of Crafting White Paper 2.0: Designing Information for to cart. $2.51, good condition, Sold by Books Liquidation rated 5.0 out of 5 stars, ships from Sacramento, CA, UNITED STATES, published 2010 by Lulu.com.
Add this copy of Crafting White Paper 2.0: Designing Information for to cart. $9.39, very good condition, Sold by Rebooksellers rated 5.0 out of 5 stars, ships from Tequesta, FL, UNITED STATES, published 2010 by lulu. com.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Size: 9x6x0; This Book is in Very Good condition. All items ship within 24 hours. Packaging is 100% Recyclable. Most items purchased from Charitable organizations. A portion of each sale is also donated to a monthly charity, check your package for this months charity. Reuse-Recycle-Rebook!
Add this copy of Crafting White Paper 2.0: Designing Information for to cart. $24.60, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2010 by Lulu.com.
Add this copy of Crafting White Paper 2.0: Designing Information for to cart. $34.60, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Lulu. com.
