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Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

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Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand - Robinson, Steve
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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand 2020, Thomas Nelson, Nashville

ISBN-13: 9781400213221

Trade paperback

Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand 2019, Thomas Nelson, Nashville

ISBN-13: 9781400213160

Hardcover

Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand 2019, Thomas Nelson on Brilliance Audio

ISBN-13: 9781978676893

MP3 format