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Contemporary Strategy Analysis: Concepts, Techniques, Applicatio

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Intended as a basic text for MBA courses in business policy and business strategy, this is an introduction to business strategy analysis. The author explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage.

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Contemporary Strategy Analysis: Concepts, Techniques, Applicatio 1991, Blackwell Publishers, Cambridge, MA

ISBN-13: 9781557862433

Unknown binding

Contemporary Strategy Analysis: Concepts, Techniques, Applicatio 1991, Blackwell Publishers, Cambridge, MA

ISBN-13: 9781557862426

Unknown binding