An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych, communications, marketing & business.
Read More
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych, communications, marketing & business.
Read Less